Cosmopak has released a one-handed airtight mascara pen, which it says revolutionizes the way mascara can be sold. According to the company, because most mascaras are housed in a bottle with a wand, this reduces the flexibility of the formula range that can be developed as the package is not airtight, and also requires two hands to use. The new patented pen from Cosmopak is the result of three years of R&D, and is the first of its kind in the market.

Walter Dwyer, CEO and inventor of the new pen, says, “Cosmopak was built on pioneering lip flow pens in the U.S. in the late 1990s, [and] we are hopeful this item will do to eyes what our first pen did for lips.”

He says, “By separating the applicator from the formula inside the airtight chamber, we were able to remove the wiper, which is a breakthrough. Additionally, by having a valve, it means we can reduce significantly the viscosity of the formula inside, which translates as a new effect on the eyes.”

The applicator is a TPE rubber which is very soft on the eyes. The shape and profile of the applicator can be changed very easily without huge tooling costs. In principle, the item works just like a lipgloss pen except it now works for the eyes.

For more information www.cosmopak .com